Many companies would love to increase sales volume and margins, have greater efficiencies and employee engagement and significantly reduce employee turn-over. But, how can that be done without going broke?
Here are the bones of a $5,000 training FUNshop we teach; at no charge!
Write down everything you KNOW to be true about your company and industry.
How is marketing done?
How are sales conducted?
Administration?
Finance?
R&D?
Now, what is the exact opposite of that?
Does doing it that way seem impossible?
If it weren’t impossible, would it help your bottom line?
Here’s the key question:
In what ways might that work to produce better results?
If you are the owner of a company or a C-level executive, take some time and really think about these things. Even the strongest person with the sharpest ax eventually gets tired and the ax gets dull.
Take time to sharpen your ax!
Let me give you an example of this principle at work. A couple of years ago, Volvo wanted to take advantage of advertising on the Super Bowl. There was only one problem; they couldn’t afford the cost of running an advertisement there. Most companies would take that as an accepted fact; we can’t afford it. Watch the 2 minute video below to learn about what they did.
For the folks who developed this strategy, what they knew to be true would have been ‘Car companies who can afford to advertise their own cars on the Super Bowl broadcast’. Go Opposite thinking would be ‘car companies advertise for Volvo on the Super Bowl’ – or something along that line.
As opposed to saying ‘that’s impossible’, the previous statement would have been followed by,
‘In what ways could other car companies advertise for Volvo on the Super Bowl?’
The campaign they developed emanated from that kind of thinking. And, it is brilliant, don’t you think?!
If you could increase sales and margins, have greater efficiencies and employee engagement and significantly reduce employee turn-over, how much easier and more fun would your business life be?
Can we help you produce better results by training on Go Opposite and other strategies to help your team think differently and thereby produce better results? Let’s have a non-obligation, no pressure discussion! Comment below or message me directly.
Would you like to earn money by facilitating training on this and other innovative methods? Let’s have a no obligation, no pressure discussion! Comment below or message me directly.
