Page 6 - Chocolate Smiles
P. 6
The key to increasing direct (non-third-party)
sales is providing a customer experience that
exceeds expectations. To do this, customers
must receive a value that is surprising and
unexpected: A WOW! Factor.
Chocolate Smiles is a strategy
that, when executed properly, will
surprise and delight your guests.
This will increase your positive
reviews, boost direct bookings
and dramatically improve your
average room-night sale price.
It will transform your guest
experience through a simple and
inexpensive piece of chocolate.