Page 8 - Chocolate Smiles

The aroma and taste of the chocolate

connects directly with human feel-good

emotions. Because of this, and the gamified

nature of the strategy, even a non-smiling

encounter turns into a positive experience.

Cementing the Relationship

The Key to Direct, Repeat Sales

Guests are given a card upon check-

in that informs them of the on-site

Chocolate Smiles game.

Also printed on the card is this note:

Book your next stay with us via

choicehotels.com and receive a

full-size chocolate bar upon

check-in by presenting

this card.